BABY & CHILD

BABY & CHILD

PURE EXPRESSION. TENDER DETAIL. CALM, CONTROLLED LIGHT. CAPTURED WITH CARE.

PURE EXPRESSION. TENDER DETAIL. CALM, CONTROLLED LIGHT. CAPTURED WITH CARE.

SPECIALTY:

SPECIALTY:

Pampers

Pampers

ROLE:

ROLE:

Photographer

Photographer

Director of photography

Director of photography

OUTPUT:

OUTPUT:

HERO CAMPAIGN VISUAL

HERO CAMPAIGN VISUAL

Photo Art Director

Theo Callen

Creative Director

Lyra Caelum

We began by analyzing the core values and audience preferences, translating these insights into a cohesive visual language. The process included designing a logo that embodies modernity and timeless appeal, paired with a carefully selected color palette to evoke emotion and trust. Typography choices ensured legibility while reflecting the brand's personality. Through collaborative feedback loops, we refined the style guide, enabling consistent application across digital and physical mediums. The final result is a versatile, polished identity that elevates recognition, fosters loyalty, and sets a foundation for future growth